Selling a Trade Name

Question
What is the ruling on selling a famous name like a commercial brand for a business?
Answer
I say, and with God's guidance: This is considered a right, and rights can be sold if they are regulated and preserved, so the right of the buyer is not lost if he knows its limits regarding what he has and what he owes. If what you have mentioned fulfills this meaning, it is permissible, and God knows best.
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