Participation in Contests on Social Media Channels

Question
A person has an Instagram channel on social media and organizes a contest that is free to enter. Those who like and comment enter a draw, and the winner receives a prize. In return, the channel owner benefits financially as the number of comments and likes increases. Is this earning halal?
Answer
I say, and with God's help: these competitions are permissible, and the prizes awarded for them are legally permissible, and any profits made are also lawful if the channel's activities are legally permissible. And God knows best.
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